Upsky Media runs Facebook & Instagram ads only for HVAC and roofing companies in Texas. You fund the ad spend on your own card; we deliver 3-5 qualified estimate appointments a week and get paid on delivery.
Two services, one proven appointment-generation system.
Most HVAC companies buy shared aggregator leads (HomeAdvisor / Angi) that five contractors call at once, or boost posts that bring tire-kickers and no-shows. We fix that with offer-led campaigns built only for HVAC companies.
See HVAC adsMost roofing companies live and die on door-knocking, storm-chasers and shared leads, with no predictable pipeline between storms. We fix that with offer-led campaigns built only for roofing companies.
See roofing adsSpecialisation is the difference between ad spend and booked estimates.
100% of our focus is home services — campaigns start with offers and hooks that already work for contractors, not a generic agency playbook.
Every lead is yours alone — never resold to four competitors like HomeAdvisor or Angi. That's why your cost per booked estimate ends up lower.
Your own card goes on the Meta account and the budget stays in your account. We never touch ad spend.
Instant text plus a US-hours caller contacts every homeowner within minutes — the biggest lever for turning leads into booked estimates.
Our fee is tied to delivered, qualified estimate appointments, with a 24-hour approval rule so you only pay for opportunities worth your truck roll.
We script hook-driven reels and ad copy proven in HVAC and roofing — most agencies only manage targeting and ignore the creative.
A transparent 4-step system — no shared leads, no vanity metrics, just booked estimates you can count.
We audit your current lead sources, competitors and service area, then build an irresistible homeowner offer (free same-week estimate, free roof inspection, tune-up tripwire) that converts.
Homeowner-only audiences in a tight radius around your yard, renters excluded, plus scroll-stopping reels and image ads using proven home-services hooks.
Every lead gets an instant text plus a US-hours caller within ~5 minutes to confirm homeowner, address, real need and a specific time — only qualified estimates reach your crew.
We hand off booked appointments with full details. You approve or reject each within 24 hours, we report cost per booked estimate, and winning campaigns get scaled.
Local-intent campaigns tuned to each metro's climate, storms and homeowner behaviour.
HVAC & roofing ads in Houston, TX
HVAC & roofing ads in Dallas, TX
HVAC & roofing ads in Fort Worth, TX
HVAC & roofing ads in San Antonio, TX
HVAC & roofing ads in Austin, TX
HVAC & roofing ads in El Paso, TX
HVAC & roofing ads in Corpus Christi, TX
HVAC & roofing ads in Lubbock, TX
HVAC & roofing ads in Amarillo, TX
HVAC & roofing ads in McAllen, TX
HVAC & roofing ads in Waco, TX
HVAC & roofing ads in Killeen, TX
HVAC & roofing ads in Laredo, TX
HVAC & roofing ads in Beaumont, TX
HVAC & roofing ads in Midland, TX
HVAC & roofing ads in Tyler, TX
Book a free 20-minute strategy call. We'll audit your current lead sources and show you exactly how we'd get your HVAC or roofing company more booked estimates from Meta ads.
What does a Meta ads agency for home services actually do?
A specialist home-services Meta ads agency plans, builds and runs your Facebook and Instagram campaigns to generate booked, qualified estimate appointments — the offer, homeowner targeting, ad creative/reels, 5-minute speed-to-lead follow-up and appointment setting. Every step is built around HVAC and roofing lead generation.
How does Upsky get paid?
On performance. You fund the ad spend on your own card (it stays in your account), and we're paid when we deliver qualified estimate appointments — with a 24-hour approval rule. A small onboarding fee covers build and launch; the rest is success-based. Exact numbers are covered on a free strategy call.
Which home services and cities do you work with?
HVAC and roofing companies across Texas — Houston, Dallas, Fort Worth, San Antonio, Austin, El Paso and Corpus Christi — plus high-need markets like Lubbock, Amarillo, Waco, Killeen and McAllen. Each city has its own landing page with local cost-per-lead benchmarks.
How quickly will I see estimate appointments?
Most contractors see their first qualified estimate appointments within 1-2 weeks of launch. We start at a higher daily budget for 10-14 days to gather clean learning data, then optimise cost per booked estimate down from there.
Are exclusive Meta leads better than HomeAdvisor or Angi?
Almost always. Aggregator leads are sold to four or five contractors at once, so you race on price the moment you call. Meta ads generate exclusive leads that come only to you, with your branding and instant follow-up — lowering cost per booked estimate even when the raw lead looks pricier.
Free 2026 Meta ads offers, benchmarks & templates for HVAC & roofing companies.
Check your inbox — the playbook is on its way.
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