Most roofing companies live and die on door-knocking, storm-chasers and shared leads, with no predictable pipeline between storms. Upsky Media runs Facebook & Instagram campaigns made only for roofing companies in Texas — at $30-$90 per qualified inspection lead, optimised for qualified, booked estimate appointments.
Specialisation is the difference between ad spend and booked estimates.
100% of our focus is home services — campaigns start with offers and hooks that already work for contractors, not a generic agency playbook.
Every lead is yours alone — never resold to four competitors like HomeAdvisor or Angi. That's why your cost per booked estimate ends up lower.
Your own card goes on the Meta account and the budget stays in your account. We never touch ad spend.
Instant text plus a US-hours caller contacts every homeowner within minutes — the biggest lever for turning leads into booked estimates.
Our fee is tied to delivered, qualified estimate appointments, with a 24-hour approval rule so you only pay for opportunities worth your truck roll.
We script hook-driven reels and ad copy proven in HVAC and roofing — most agencies only manage targeting and ignore the creative.
A transparent 4-step system — no shared leads, no vanity metrics, just booked estimates you can count.
We audit your current lead sources, competitors and service area, then build an irresistible homeowner offer (free same-week estimate, free roof inspection, tune-up tripwire) that converts.
Homeowner-only audiences in a tight radius around your yard, renters excluded, plus scroll-stopping reels and image ads using proven home-services hooks.
Every lead gets an instant text plus a US-hours caller within ~5 minutes to confirm homeowner, address, real need and a specific time — only qualified estimates reach your crew.
We hand off booked appointments with full details. You approve or reject each within 24 hours, we report cost per booked estimate, and winning campaigns get scaled.
Local roofing campaigns for Houston, TX — $30-$75 per qualified lead.
View HoustonLocal roofing campaigns for Dallas, TX — $30-$80 per qualified lead.
View DallasLocal roofing campaigns for Fort Worth, TX — $28-$70 per qualified lead.
View Fort WorthLocal roofing campaigns for San Antonio, TX — $25-$65 per qualified lead.
View San AntonioLocal roofing campaigns for Austin, TX — $30-$80 per qualified lead.
View AustinLocal roofing campaigns for El Paso, TX — $22-$55 per qualified lead.
View El PasoLocal roofing campaigns for Corpus Christi, TX — $25-$60 per qualified lead.
View Corpus ChristiLocal roofing campaigns for Lubbock, TX — $22-$55 per qualified lead.
View LubbockLocal roofing campaigns for Amarillo, TX — $22-$52 per qualified lead.
View AmarilloLocal roofing campaigns for McAllen, TX — $20-$50 per qualified lead.
View McAllenLocal roofing campaigns for Waco, TX — $24-$58 per qualified lead.
View WacoLocal roofing campaigns for Killeen, TX — $23-$55 per qualified lead.
View KilleenLocal roofing campaigns for Laredo, TX — $20-$50 per qualified lead.
View LaredoLocal roofing campaigns for Beaumont, TX — $24-$56 per qualified lead.
View BeaumontLocal roofing campaigns for Midland, TX — $24-$58 per qualified lead.
View MidlandLocal roofing campaigns for Tyler, TX — $23-$55 per qualified lead.
View TylerHail and wind events are the highest-converting roofing trigger. We are built to move within hours, not days.
What HVAC and roofing contractors typically pay per qualified homeowner lead, market by market.
| Texas market | HVAC cost / qualified lead | Roofing cost / qualified lead |
|---|---|---|
| Houston, TX | $30-$75 | $30-$75 |
| Dallas, TX | $30-$80 | $30-$80 |
| Fort Worth, TX | $28-$70 | $28-$70 |
| San Antonio, TX | $25-$65 | $25-$65 |
| Austin, TX | $30-$80 | $30-$80 |
| El Paso, TX | $22-$55 | $22-$55 |
| Corpus Christi, TX | $25-$60 | $25-$60 |
| Lubbock, TX | $22-$55 | $22-$55 |
| Amarillo, TX | $22-$52 | $22-$52 |
| McAllen, TX | $20-$50 | $20-$50 |
| Waco, TX | $24-$58 | $24-$58 |
| Killeen, TX | $23-$55 | $23-$55 |
| Laredo, TX | $20-$50 | $20-$50 |
| Beaumont, TX | $24-$56 | $24-$56 |
| Midland, TX | $24-$58 | $24-$58 |
| Tyler, TX | $23-$55 | $23-$55 |
Indicative 2026 cost-per-qualified-lead ranges. Storm-reactive roofing campaigns and high-AC-season HVAC campaigns typically land at the lower end; actuals depend on offer, creative and service-area density.
You fund the ad spend on your own card; Upsky is paid on delivered, approved appointments.
Your own card goes on the Meta ad account ($100-$150/day to start). The budget stays in your account — we get admin access but never touch the money.
We build and run everything — offer, targeting, creative, 5-minute follow-up — and book qualified homeowner estimate appointments into your calendar.
A small onboarding fee covers build and launch; after that our fee is tied to delivered, qualified appointments with a 24-hour approval rule. No retainer risk.
You approve or reject each appointment within 24 hours. Anything that fails these checks does not count — so you only ever pay for opportunities worth a truck roll.
| Upsky Meta Ads | HomeAdvisor / Angi | Google LSA | Door-knocking | |
|---|---|---|---|---|
| Lead exclusivity | Exclusive to you | Sold to 4-5 contractors | Shared / bid-based | One-off, no list |
| Speed-to-lead | ~5 min (text + caller) | You call after others | Varies | N/A |
| Branding | Your brand & offer | Aggregator brand | Google form | Your knock |
| Who funds spend | You (your own card) | Pay per lead | You (your card) | Your time |
| You pay for | Booked, approved appts | Every lead (good or bad) | Clicks / calls | Hours walked |
| Predictable pipeline | Yes, scalable | No | Some | Storm-dependent |
How exclusive roofing Meta ads compare to the lead sources most Texas contractors are stuck with.
Book a free strategy call and we'll show you the exact campaign we'd run for your company.
How much do Meta ads cost for a roofing company?
You put the ad spend on your own card (usually $100-$150/day to start) and it stays in your account - we never handle the money. Our fee is performance-based and paid when we deliver qualified inspection appointments. At $30-$90 per qualified inspection lead, and with roofing jobs worth $8k-$25k, a single closed replacement covers the entire month's cost several times over.
Do Meta ads work for roofing without a storm?
Yes. Storm and hail events are the highest-converting trigger (insurance angle), so we run geo-fenced campaigns the moment a metro gets hit. Between storms we keep your pipeline alive with aging-roof, leak-repair, energy and curb-appeal angles plus financing offers - so you're not dependent only on door-knocking after the next hailstorm.
How fast do you contact roofing leads?
Within about five minutes - automatically. Speed-to-lead is the single biggest lever in home services: contacting a homeowner inside five minutes can be many times more effective than waiting 30. Every lead gets an instant text plus a US-hours caller to confirm homeowner status, address and a specific inspection time before it's handed to your crew.
Which Texas cities do you cover for roofing ads?
We run roofing campaigns in Houston, Dallas, Fort Worth, San Antonio, Austin, El Paso, Corpus Christi and across Texas, plus high-need markets like Lubbock, Amarillo, Waco, Killeen and McAllen. Each city page has local cost-per-lead benchmarks.
Free 2026 Meta ads offers, benchmarks & templates for HVAC & roofing companies.
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