Most HVAC companies buy shared aggregator leads (HomeAdvisor / Angi) that five contractors call at once, or boost posts that bring tire-kickers and no-shows. Upsky Media runs Facebook & Instagram campaigns made only for HVAC companies in Texas — at $25-$80 per qualified homeowner lead, optimised for qualified, booked estimate appointments.
Specialisation is the difference between ad spend and booked estimates.
100% of our focus is home services — campaigns start with offers and hooks that already work for contractors, not a generic agency playbook.
Every lead is yours alone — never resold to four competitors like HomeAdvisor or Angi. That's why your cost per booked estimate ends up lower.
Your own card goes on the Meta account and the budget stays in your account. We never touch ad spend.
Instant text plus a US-hours caller contacts every homeowner within minutes — the biggest lever for turning leads into booked estimates.
Our fee is tied to delivered, qualified estimate appointments, with a 24-hour approval rule so you only pay for opportunities worth your truck roll.
We script hook-driven reels and ad copy proven in HVAC and roofing — most agencies only manage targeting and ignore the creative.
A transparent 4-step system — no shared leads, no vanity metrics, just booked estimates you can count.
We audit your current lead sources, competitors and service area, then build an irresistible homeowner offer (free same-week estimate, free roof inspection, tune-up tripwire) that converts.
Homeowner-only audiences in a tight radius around your yard, renters excluded, plus scroll-stopping reels and image ads using proven home-services hooks.
Every lead gets an instant text plus a US-hours caller within ~5 minutes to confirm homeowner, address, real need and a specific time — only qualified estimates reach your crew.
We hand off booked appointments with full details. You approve or reject each within 24 hours, we report cost per booked estimate, and winning campaigns get scaled.
Local HVAC campaigns for Houston, TX — $30-$75 per qualified lead.
View HoustonLocal HVAC campaigns for Dallas, TX — $30-$80 per qualified lead.
View DallasLocal HVAC campaigns for Fort Worth, TX — $28-$70 per qualified lead.
View Fort WorthLocal HVAC campaigns for San Antonio, TX — $25-$65 per qualified lead.
View San AntonioLocal HVAC campaigns for Austin, TX — $30-$80 per qualified lead.
View AustinLocal HVAC campaigns for El Paso, TX — $22-$55 per qualified lead.
View El PasoLocal HVAC campaigns for Corpus Christi, TX — $25-$60 per qualified lead.
View Corpus ChristiLocal HVAC campaigns for Lubbock, TX — $22-$55 per qualified lead.
View LubbockLocal HVAC campaigns for Amarillo, TX — $22-$52 per qualified lead.
View AmarilloLocal HVAC campaigns for McAllen, TX — $20-$50 per qualified lead.
View McAllenLocal HVAC campaigns for Waco, TX — $24-$58 per qualified lead.
View WacoLocal HVAC campaigns for Killeen, TX — $23-$55 per qualified lead.
View KilleenLocal HVAC campaigns for Laredo, TX — $20-$50 per qualified lead.
View LaredoLocal HVAC campaigns for Beaumont, TX — $24-$56 per qualified lead.
View BeaumontLocal HVAC campaigns for Midland, TX — $24-$58 per qualified lead.
View MidlandLocal HVAC campaigns for Tyler, TX — $23-$55 per qualified lead.
View TylerWe shift offers and budget with the Texas heat so your Texas pipeline stays full all year.
| Window | Focus | What we run |
|---|---|---|
| Apr-May | Pre-summer ramp | Tune-up & "beat the rush" estimate offers go live before Texas's heat peaks. |
| Jun-Aug | Peak season | Emergency AC repair + system-replacement campaigns at full budget — the highest-intent window. |
| Sep-Nov | Maintenance & IAQ | Maintenance plans, duct & indoor-air-quality upsells while demand cools. |
| Dec-Mar | Heating + planning | Furnace/heat campaigns and financing-led replacement offers to keep the calendar full off-season. |
What HVAC and roofing contractors typically pay per qualified homeowner lead, market by market.
| Texas market | HVAC cost / qualified lead | Roofing cost / qualified lead |
|---|---|---|
| Houston, TX | $30-$75 | $30-$75 |
| Dallas, TX | $30-$80 | $30-$80 |
| Fort Worth, TX | $28-$70 | $28-$70 |
| San Antonio, TX | $25-$65 | $25-$65 |
| Austin, TX | $30-$80 | $30-$80 |
| El Paso, TX | $22-$55 | $22-$55 |
| Corpus Christi, TX | $25-$60 | $25-$60 |
| Lubbock, TX | $22-$55 | $22-$55 |
| Amarillo, TX | $22-$52 | $22-$52 |
| McAllen, TX | $20-$50 | $20-$50 |
| Waco, TX | $24-$58 | $24-$58 |
| Killeen, TX | $23-$55 | $23-$55 |
| Laredo, TX | $20-$50 | $20-$50 |
| Beaumont, TX | $24-$56 | $24-$56 |
| Midland, TX | $24-$58 | $24-$58 |
| Tyler, TX | $23-$55 | $23-$55 |
Indicative 2026 cost-per-qualified-lead ranges. Storm-reactive roofing campaigns and high-AC-season HVAC campaigns typically land at the lower end; actuals depend on offer, creative and service-area density.
You fund the ad spend on your own card; Upsky is paid on delivered, approved appointments.
Your own card goes on the Meta ad account ($100-$150/day to start). The budget stays in your account — we get admin access but never touch the money.
We build and run everything — offer, targeting, creative, 5-minute follow-up — and book qualified homeowner estimate appointments into your calendar.
A small onboarding fee covers build and launch; after that our fee is tied to delivered, qualified appointments with a 24-hour approval rule. No retainer risk.
You approve or reject each appointment within 24 hours. Anything that fails these checks does not count — so you only ever pay for opportunities worth a truck roll.
| Upsky Meta Ads | HomeAdvisor / Angi | Google LSA | Door-knocking | |
|---|---|---|---|---|
| Lead exclusivity | Exclusive to you | Sold to 4-5 contractors | Shared / bid-based | One-off, no list |
| Speed-to-lead | ~5 min (text + caller) | You call after others | Varies | N/A |
| Branding | Your brand & offer | Aggregator brand | Google form | Your knock |
| Who funds spend | You (your own card) | Pay per lead | You (your card) | Your time |
| You pay for | Booked, approved appts | Every lead (good or bad) | Clicks / calls | Hours walked |
| Predictable pipeline | Yes, scalable | No | Some | Storm-dependent |
How exclusive HVAC Meta ads compare to the lead sources most Texas contractors are stuck with.
Book a free strategy call and we'll show you the exact campaign we'd run for your company.
How much do Meta ads cost for an HVAC company?
You fund the ad spend on your own card (typically $100-$150/day to start), and it stays in your own Meta account - we never touch the ad money. Our fee is performance-based: you pay when we deliver qualified estimate appointments. At $25-$80 per qualified homeowner lead, even a modest daily budget can produce 3-5 booked estimates a week, and a single closed AC replacement ($6k-$15k) pays for the whole month many times over.
Are Meta ads better than HomeAdvisor or Angi leads for HVAC?
Almost always, yes. Shared aggregator leads are sold to four or five contractors at once, so you're racing on price the second the phone rings. Meta ads generate exclusive leads that come to you only, with your branding, your offer and instant speed-to-lead follow-up - which is why cost per booked estimate ends up lower even when the raw lead looks more expensive.
Will the ads bring real estimate appointments or just clicks?
We optimise for booked, qualified estimate appointments - not clicks or form-fills. Every lead is qualified (homeowner, in service area, real need, decision-maker, agreed time) with instant text + a US-hours caller, then handed to you. You approve or reject each appointment within 24 hours, so you only count the ones that are genuinely worth your truck roll.
Which Texas cities do you cover for HVAC ads?
We run HVAC campaigns in Houston, Dallas, Fort Worth, San Antonio, Austin, El Paso, Corpus Christi and across Texas, plus high-need markets like Lubbock, Amarillo, Waco, Killeen and McAllen. Each city page has local cost-per-lead benchmarks.
Free 2026 Meta ads offers, benchmarks & templates for HVAC & roofing companies.
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