Most agencies charge a fat retainer whether or not the phone rings. We don't. You keep your ad budget on your own card; Upsky Media is paid on delivered, qualified estimate appointments — with a 24-hour approval rule so you only pay for opportunities worth a truck roll.
Your own card goes on the Meta ad account ($100-$150/day to start). The budget stays in your account — we get admin access but never touch the money.
We build and run everything — offer, targeting, creative, 5-minute follow-up — and book qualified homeowner estimate appointments into your calendar.
A small onboarding fee covers build and launch; after that our fee is tied to delivered, qualified appointments with a 24-hour approval rule. No retainer risk.
You approve or reject each appointment within 24 hours. Anything that fails these checks does not count — so you only ever pay for opportunities worth a truck roll.
| Upsky Meta Ads | HomeAdvisor / Angi | Google LSA | Door-knocking | |
|---|---|---|---|---|
| Lead exclusivity | Exclusive to you | Sold to 4-5 contractors | Shared / bid-based | One-off, no list |
| Speed-to-lead | ~5 min (text + caller) | You call after others | Varies | N/A |
| Branding | Your brand & offer | Aggregator brand | Google form | Your knock |
| Who funds spend | You (your own card) | Pay per lead | You (your card) | Your time |
| You pay for | Booked, approved appts | Every lead (good or bad) | Clicks / calls | Hours walked |
| Predictable pipeline | Yes, scalable | No | Some | Storm-dependent |
How exclusive home services Meta ads compare to the lead sources most Texas contractors are stuck with.
A transparent 4-step system — no shared leads, no vanity metrics, just booked estimates you can count.
We audit your current lead sources, competitors and service area, then build an irresistible homeowner offer (free same-week estimate, free roof inspection, tune-up tripwire) that converts.
Homeowner-only audiences in a tight radius around your yard, renters excluded, plus scroll-stopping reels and image ads using proven home-services hooks.
Every lead gets an instant text plus a US-hours caller within ~5 minutes to confirm homeowner, address, real need and a specific time — only qualified estimates reach your crew.
We hand off booked appointments with full details. You approve or reject each within 24 hours, we report cost per booked estimate, and winning campaigns get scaled.
Book a free strategy call and we'll map the offer, budget and the booked estimates you can expect — before you commit to anything.
How does the pay-on-delivery model work?
You fund the ad spend on your own Meta account; we build and run the campaigns and follow up every lead within ~5 minutes. We're paid on delivered, qualified estimate appointments — with a small onboarding fee to build and launch. You approve or reject each appointment within 24 hours.
Why do I fund the ad spend instead of paying Upsky for it?
So there are never any "where did my $3k go" disputes. The budget stays on your own card in your own account, you can see every dollar in Meta, and if you pause, your card stops — not ours. We get admin access to manage, but never touch the money.
What's the onboarding fee for?
It covers building and launching your campaigns — offer, audiences, creative, tracking and the speed-to-lead system — and filters out tyre-kickers. After launch, the rest of our fee is success-based on delivered appointments.
What if an appointment isn't actually qualified?
You flag it within 24 hours with a reason and it doesn't count. A qualified appointment must be a homeowner, in your service area, with a real need, a decision-maker, and a specific agreed time. No retroactive month-end disputes.
Is there a long contract?
No long lock-in. We recommend a 90-day optimisation window so the campaigns can get through Meta's learning phase, but the agreement stays month-to-month.
Free 2026 Meta ads offers, benchmarks & templates for HVAC & roofing companies.
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